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경영대학 - 경영학과

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  • 부교수 마케팅
  • 채인영

관심분야 

디지털마케팅, 뉴스미디어마케팅, 소셜미디어마케팅, 온라인 광고, 마케팅모델링, 빅데이터, 머신러닝

학력

  • BS in Business Administration and Applied Statistics, Yonsei University
  • MS in Applied Statistics, Yonsei University
  • PhD in Management (Marketing), INSEAD

약력/경력

  • Assistant Professor, Emory University

학술지 논문

  • (2022)  Paywall Suspensions and Digital News Subscriptions.  MARKETING SCIENCE. 
  • (2022)  How consumer digital signals are reshaping the customer journey.  JOURNAL OF THE ACADEMY OF MARKETING SCIENCE.  50,  6
  • (2021)  How Content Affects Clicks: A Dynamic Model of Online Content Consumption.  Asia Pacific Journal of Information Systems.  31,  4
  • (2021)  Drivers of Social Network Formation: Exploring Brand Homophily.  마케팅연구.  36,  4
  • (2019)  Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits.  JOURNAL OF MARKETING RESEARCH.  56,  1
  • (2017)  Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns.  MARKETING SCIENCE.  36,  1

학술회의논문

  • (2023)  NEWS CONTENT ANALYSIS: THE DIFFERENCE BETWEEN AI AND HUMAN ANCHOR PROGRAMS.  2023 Global Marketing Conference.  대한민국
  • (2023)  THE IMPACT OF THE NUMBER OF CROWDFUNDING ROUND ON CONSUMER RESPONSES AND THE FUNDING SUCCESS.  2023 Global Marketing Conference.  대한민국
  • (2023)  Artificial Intelligence Anchors in Broadcast Media.  2023 INFORMS Marketing Science Conference.  미국
  • (2023)  GEOTARGETED MOBILE ADVERTISING FOR SMALL BUSINESSES.  Economics of Information and Communication Technologies.  독일
  • (2022)  Assessing Brand Personality on Social Media: Application of Natural Language Processing and Machine Learning.  Marketing Science Conference.  미국
  • (2022)  Sponsored Content and News Consumption Tradeoffs.  Marketing Science Conference.  미국
  • (2022)  Effectiveness of Micro Ads on Television.  Marketing Science.  미국